![]() Another was Brdgng, a YouTuber for beards. I reached out to them, and said, “I’ve got something brewing, and I don’t have much money, but if you make a video, you can be an affiliate and I’ll give you a coupon code and a commission.” There were four guys willing to do it. There were many boxes in the garage, and Pima was like, “I don’t like seeing these boxes, we’ve got to do something.” We scouted the Internet for more handsome, better-looking guys who had better hairlines. The comments were like, “this is stupid,” and “this guy shouldn’t even be on the video.” But for every 20 negative comments, there was an order. ![]() So I was running out of time to be a model for my own product. At 28 years old, my hairline started receding. I had videos on YouTube of me cutting my hair. I ordered a few hundred boxes and it came to my house. I sent him the design of the Cut Buddy, and that was child’s play for him.įeldman: What happened after you designed the first one?Įsnard: We got it manufactured. My fiance’s dad is a CAD engineer who does drawings for NASA and the military. The first one is great but the second one is amazing. I now have two design patents for the Cut Buddy.Įsnard: The Cut Buddy 2.0 hasn’t even come out yet. I went on the Patent and Trademark Office website to see if anybody had invented something like this, and nobody had. I opened this book of drawings, and there was the tool I had been using for years. I was like, “wow.” I looked better than my friends who were going to the barber.įeldman: How did you decide years later to turn that invention into a business?Įsnard: One day I was moving my treadmill into the house with my girlfriend, and we had to take the door down to fit it in, and she told me, “Put the door back on the hinges,” and I’m like, “I’m tired, I’ll do this some other time.” She said, “You never finish what you start.” That hit me in the heart. So at 13, I cut a little plastic template from folders that my mom or dad had for their teaching and I pressed it against my head and I ran a razor the first time and then a clipper. I pushed my hairline back.įeldman: How did that lead to the hair template?Įsnard: I realized most of the problems I had cutting my hair were at the precise hairlines at the side of my head and on the forehead, on the curves. I started cutting my own hair at the age of 12. I was going into middle school, and people were starting to wear the clothes and the sneakers, and I wanted a nice haircut. I spent a lot of my time drawing, and building gadgets.Įsnard: My dad used to cut my hair. ![]() I was an only child, and I knew how to mess with electronics and fix them. In an interview that has been edited and condensed, Esnard spoke about scrambling to fulfill orders after the video went viral and fighting back against knockoffs. Esnard quit his job, and today sells the Cut Buddy on Amazon, Ebay and elsewhere, with sales of around $700,000, and, he says, significant profits. Then he commissioned a YouTuber called 360WaveProcess to make a video, the video went viral, and orders started pouring in. A year ago, Esnard, 30, was working at Broward College, and running a side business selling the patented Cut Buddy out of his Fort Lauderdale garage. He’d invented the simple device, which allows a user to keep sharp lines in a haircut, as a teen. For Joshua Esnard, the inventor of the Cut Buddy, a plastic hair template that sells for $14.99 on Amazon, it was the latter. Some businesses are planned out methodically, others take on a life of their own.
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